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Brand name confusion: subjective and objective measures of orthographic similarity
Burt, J.S. McFarlane, K.A. Kelly, S.J. Humphreys, M.S. Weatherall, K. Burrell, R.G. • May 2017 • Journal of Experimental Psychology: Applied
Burt, J.S. McFarlane, K.A. Kelly, S.J. Humphreys, M.S. Weatherall, K. Burrell, R.G. • May 2017 • Journal of Experimental Psychology: Applied